Up to 70 percent of the nation’s health care budget is consumed by behavioral issues including tobacco use, poor diet, inactivity and stress. Many people eat the wrong foods, exercise too little and, in some cases, even ignore their doctors’ orders.

We created an infographic to show with the right incentives, many people would be motivated to take the road to better health and better lives. The infographic is based on third-party research, as well as a national survey we conducted on behalf of HumanaVitality, our new wellness and loyalty program that features a wide range of well-being tools and rewards from leading reward-partners. A key element of the program is a sophisticated health-behavior-change model supported by an incentive program. You can read more about it at HumanaVitality.com or on the program’s Facebook Page.