Following on the heels of the successful Humana Challenge, our attention turns to the World Economic Forum (WEF) in Davos, Switzerland, where Humana has been presenting this week to world business and government leaders. The WEF is an independent international organization committed to improving the state of the world by engaging business, political, academic and other leaders of society to shape global, regional and industry agendas.

[Updated: Feb. 9] In addition, Scribd, the world’s largest social reading and publishing company, hosted a new program at this year’s WEF called Documented@Davos, with co-hosts Pete Cashmore, founder and CEO of Mashable, and Facebook Live creator Randi Zuckerberg, sister to Facebook Chairman and CEO, Mark Zuckerberg. In the Documented@Davos video, Raja Rajamannar, Senior Vice President and Chief Innovation and Marketing Officer, spoke about Humana’s mission to improve consumers’ lifelong well-being through its use of innovative tools like bikes that measure biometrics and partnerships with major video game makers.