First Tee program participants get a chance to participate in drills on the driving range on Jan. 14 in La Quinta, Calif. (Carlos Puma/AP Images for Humana).

Humana and its partners hosted a group of local children at the Humana Challenge First Tee Master Class Tour on Monday, January 14, at the site of the upcoming PGA Tournament in La Quinta, Calif. The Master Class provided young golfers with a behind-the-scenes look at the 2013 Humana Challenge, including a stop at the Humana Well-Being Tour, a visit to the media center, fun activities in Bob Hope Square and a chance to participate in drills on the driving range. Watch the video below to hear the kids talk about their Humana Challenge experience.

Related links:

• Humana Challenge website
• @HumanaChallenge (Twitter)
• Humana Challenge Facebook
• Humana Challenge YouTube
• Humana Challenge off to fun, healthy start
• The First Tee
• @humananews (Twitter)

Bob Hope’s legacy remains at the center of the tournament and memorial trophy, which was designed to embody the spirit and wholeness of a healthy lifestyle in tribute to Hope, who lived to be 100, and his wife, Delores, who lived to be 102.

Acclaimed Kentucky artist Kenneth von Roenn designed the glass trophy, which depicts a golf ball on a tee with a spiraling design that embodies Humana’s commitment to growth, health and movement, and captures the mission of the William J. Clinton Foundation.

The golf tournament began Thursday and includes pros like Phil Mickelson, Davis Love III and Greg Norman. You can get the latest on the tournament by visiting http://humanachallenge.com.

Mike McCallister (center) meets with Tim Finchem (right) and President Clinton before the press conference held at the Clinton Foundation in Harlem.(Photos by Adam Schultz/Clinton Foundation)

Humana Chairman and CEO Mike McCallister joined President Bill Clinton and PGA TOUR Commissioner Tim Finchem at a recent press conference in New York to discuss the new direction that the Humana Challenge will take in January 2012. The former Bob Hope Classic is still a premier PGA TOUR event, but in addition to the new name, it will have a new focus on health and well-being and showcase the benefits of living healthier lives.

Tournament week, Jan. 16-22, will feature a national conference on health and well-being, highlighted by a keynote address from President Clinton. The tournament provides a unique opportunity to immerse people of all ages in a variety of innovative and fun events around the theme of lifelong well-being, which makes it a perfect fit for the sponsors, Humana and The William J. Clinton Foundation. Humana and the Clinton Foundation understand the challenges we all face as we strive to live healthier, happier lives and demonstrate a commitment to helping us do just that through initiatives such as the Alliance for a Healthier Generation, multi-generational playgrounds, programs that reward healthier behaviors, a bike-sharing program and Humana Games for Health.

For more information about the Humana Challenge, read coverage of the press conference from The New York Times, USA Today and Golf Digest.