Humana, CVS/pharmacy announce partnership to educate customers about health coverage

HCR

Humana and CVS/pharmacy, America’s leading retail pharmacy, announced a strategic retail partnership designed to educate individuals and their families about their health care coverage options under the Affordable Care Act (ACA).

Humana representatives will be present at CVS/pharmacy’s Project Health events starting this month. Humana will also be holding in-store events at CVS/pharmacy locations to educate individuals and their families about health-care coverage options under the ACA.

  • CVS/pharmacy’s Project Health – Project Health is a CVS/pharmacy wellness program designed to improve access to health care and deliver preventive services. Humana representatives will be present to answer questions about health coverage under ACA at 80 CVS/pharmacy Project Health weekly events in states such as Florida, Georgia, Illinois, Michigan, and Texas during the months of October and November.
  • Health Coverage Information – Humana representatives will also be in more than 500 CVS/pharmacy stores located in 12 of the 14 states* where Humana is offering individual health insurance as a Qualified Health Plan on Federal and state individual market public exchanges. Representatives will answer questions that individuals and their families may have about their health coverage options. Representatives will be in CVS stores select Wednesdays, between the hours of 2 p.m. and 6 p.m., throughout the six-month open enrollment period for the Health Insurance Marketplace, which started Tuesday, Oct. 1.

“Humana’s partnership with CVS/pharmacy reflects our proven and ongoing commitment to educate individuals and their families at the places they go when they have questions about their health,” said Roy A. Beveridge, MD, Humana’s Chief Medical Officer. “We’re working to ensure people develop a better understanding of how their health coverage can help them make better, and healthier, decisions.”

“Providing information about new health insurance coverage opportunities is in keeping with our purpose of helping people on their path to better health,” said Helena Foulkes, Executive Vice President and Chief Health Care Strategy and Marketing Officer for CVS Caremark. “We are pleased to combine our innovative suite of services and our new and existing relationships with organizations such as Humana to help patients understand and have access to information about insurance options in their community.”

Humana and CVS/pharmacy will also provide educational brochures and other materials that will be available to individuals and their families.

People can visit www.HCR411.com in order to find the closest CVS/pharmacy store that has a Humana representative. To view a listing of the stores that have Humana representatives, as well as the dates and times they’ll be in-store, simply type in your ZIP code.

For the past several months, Humana has focused its efforts on educating people about the impact of health care reform. The company unveiled the website “Health Care For You,” which can be accessed at www.humana.com/HealthcareForYou. The site is designed to help educate individuals on their health care coverage options via a character-driven experience focused on baby boomers, families with children and young independents.

Humana also recently announced a partnership with the YMCA of the USA (Y-USA) to sponsor health and wellness community events and health-care reform educational seminars – led by Humana representatives – at select YMCA locations throughout the six-month open enrollment period for Health Insurance Marketplaces.

*CVS/pharmacy does not have stores in Utah and Colorado, where Humana is on exchange.

Forrester Research ranks Humana’s website best for insurance shoppers

hum com w

Humana.com is the place to go for useful health insurance information, according to Forrester Research. The global research and advising firm rated Humana’s website as the Best Prepared Website for Health Insurance Shoppers in their 2013 US Health Industry Plan Online Sales Rankings.

In the report, Forrester evaluated health insurance websites for their usability, content and functionality, and Humana’s came out on top.

“We’ve long been dedicated to listening to individuals and helping people make more informed health-care decisions,” said Beth Bierbower, President of Humana’s Employer Group segment. “We redesigned our website just a few months ago with an intense focus on presenting powerful information tools in a simple, easy-to-use format.”

Overall, Humana’s website outperformed similar websites of this type with a score of 13 percent better than the average.

“With its new and visually appealing website, Humana scored 65 out of 100, earning the highest overall score among the seven insurers we evaluated,” stated the Forrester ranking report. “While other sites perform well in individual categories, Humana stands out for combining a good user experience with a strong application process, but the site scored well in most categories.”

One of the more powerful sections of Humana’s website is “Health Care For You,” accessed at www.humana.com/HealthcareForYou, which explains health-care coverage through a character-driven experience focused on baby boomers, families with children and young independents.

Humana launches “Health Care for You” site to help explain health-care coverage options

Humana has launched “Health Care for You,” an online resource designed to educate people about the basics of health insurance and public exchange options that take effect in 2014 under the Affordable Care Act.

“Health Care For You,” which can be accessed at www.humana.com/HealthcareForYou, uses a character-driven experience focused on baby boomers, families with children and young independents. By filtering through a few key demographic questions as they enter the site, users get the information that is most relevant to them.

Humana is also sponsoring a destination at WebMD called “Protecting and Insuring Your Health” that can be accessed at www.webmd.com/insurehealth. This resource is part of a suite of new offerings from WebMD to help individuals make the right plan choice for themselves and their families.

“There is a strong need for basic education to help raise Americans’ knowledge about health-care coverage and explain how the health-care reform law affects them,” said Roy A. Beveridge, M.D., Humana’s Chief Medical Officer. “Before people can even begin to explore and compare specific offerings, they need to start by understanding what coverage is and why it’s important to obtain. Humana’s Health Care for You site, and our engagement with WebMD, reflect our approach to provide clear, basic education so people can make well-informed decisions about their coverage options.”

“Healthcare For You” offers a variety of articles, videos, slide shows and infographics to help consumers understand what the changes in health care mean to them.

Related links: