My Well-Being.com won the 2013 IMA Outstanding Achievement Award.

My Well-Being.com has won the 2013 IMA (Interactive Media Awards) Outstanding Achievement Award in the “Lifestyle” category.

The Outstanding Achievement award is the second-highest honor bestowed by IMA, which recognizes the highest standards of excellence in website design and development. In announcing the award, IMA said My Well-Being.com “excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.”

My Well-Being.com, which launched in July 2012, offers tools and expert advice to help people take positive steps toward lifelong well-being.

MyWell-Being.com membership is free and includes:

•  A complimentary 72-page “Well-being for Dummies” book.
• Original and third-party content including expert articles, videos and daily well-being tips. Topics include fitness trends, cooking healthier meals, travel, music, scrapbooking and more.
• The ability to save content and share it easily with others, follow favorite authors and suggest topics for future discussion through new social media pages.
• Interactive online games designed to challenge and increase mental strength.
•  Access to content across devices (computer, tablet and smart phone).

Humana kicked off activities in celebration of the Humana Challenge on Saturday by partnering with KaBOOM! and The Desert Alliance for Community Empowerment to build a multigenerational playground in Thermal, Calif., with more than 200 volunteers from the community and Humana. This new playground demonstrates Humana’s commitment to bringing children, adults and families together to maintain a healthy and active lifestyle. The unique space has senior and adult-focused elements, such as fitness stations and walking paths, to promote good posture, balance and flexibility – as well as traditional kid-friendly equipment, offering a truly multi-generational space. Last year, Humana built similar playgrounds across the country during its “Build a Legacy Tour.” Each volunteer also received a pedometer on-site to wear throughout the day and take home.

“We had more than 200 enthusiastic volunteers at today’s playground build and it was fantastic to see so many people coming together for a common cause. With only one school in the rural Thermal area, local children didn’t have a place to play and this space now gives them an area to share with parents and grandparents, encouraging well-being at any age,” said Tom Noland, senior vice president of Corporate Communications at Humana. “What a great way to kick off a wonderful week of community wellness activities at the Humana Challenge!”

Also on Saturday, more than 500 people participated in the Well-Being Walk along Bear Creek Trail in La Quinta, Calif. The five-mile morning trek provided an opportunity for members of the community to come together and walk – one of the simplest ways to keep physically active at any age. Attendees also had a chance to visit the Humana Healthy Fun Fair, which included live music, martial arts and Zumba fitness demos, in addition to a Kids Fun Zone with multiple inflatables, a rock climbing wall, game booths and lawn games.

“The turnout for the Well-Being Walk and Healthy Fun Fair was fantastic,” said Jim Turner, Humana spokesperson. “It was so much fun to see people here in La Quinta come together for a day of healthy activities; it fits perfectly with the theme of the Humana Challenge tournament week – well-being, with a side of golf.”

On Friday, Sept, 16, the first day of the three-day bike-sharing event that Humana is sponsoring as part of Wellness Week activities in New York, about 4,000 people had stopped by the bike station on Columbus Circle

And as the following numbers show, hundreds have already learned first-hand that healthy things can be fun and fun things can be healthy.

• Approximately 750 people rode a bike to make a smoothie.
• 1,300 people received free Humana Gear pedometers and registered with Humana fit.
• By 7 p.m. Friday, 157 people had taken a free one-hour bike ride through Central Park with their Humana vouchers.  To put that into context, the health and environmental impact of the Humana vouchers equals 389,200 calories burned.

If you want more information about this event or would like to see videos and photos scroll down and read our articles below.

Up to 70 percent of the nation’s health care budget is consumed by behavioral issues including tobacco use, poor diet, inactivity and stress. Many people eat the wrong foods, exercise too little and, in some cases, even ignore their doctors’ orders.

We created an infographic to show with the right incentives, many people would be motivated to take the road to better health and better lives. The infographic is based on third-party research, as well as a national survey we conducted on behalf of HumanaVitality, our new wellness and loyalty program that features a wide range of well-being tools and rewards from leading reward-partners. A key element of the program is a sophisticated health-behavior-change model supported by an incentive program. You can read more about it at HumanaVitality.com or on the program’s Facebook Page.

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