Humana, Charity Miles partner to make every mile count

Charity sign up.jpg Shell w

Humana is making every mile count with a digital update to its popular Humana Walkit program. Through a new partnership with the maker of the free smartphone app Charity Miles, Humana is inviting attendees at several PGA TOUR events to raise money for national and local charities while improving their own health.

Dee Thompson, of Houston, was eager to get started adding up her mileage – and charitable donation – at the Shell Houston Open on Thursday, April 3. “The Charity Miles and Humana partnership is marvelous, a great idea,” said Thompson, who has chosen Autism Speaks to receive the money she raises this week.

Humana unveiled its Charity Miles partnership in January at the 2014 Humana Challenge at PGA West in La Quinta, Calif. Throughout the event, tournament attendees using the app walked 252 million steps to earn $50,000 for locally based Desert Classic Charities.

How it works
For each mile Charity Miles users walk, jog or pedal a bike on Thursday through Sunday of designated PGA TOUR events, Charity Miles will donate 25 cents to a national charity of the user’s choice. The list of national charities includes Stand Up To Cancer, Wounded Warrior Project, Autism Speaks, Partnership For A Healthier America, ASPCA and many more. The program has no set mileage number to match or beat – the amount earned is based entirely on how far app users walk, jog or pedal.

In addition to the dollars raised for national charities, Humana will match user-generated donations up to $20,000 to benefit a local charity in each tournament location. Humana will select the local charitable organization, with all proceeds generated from app users’ mileage going to support that cause.

In addition to the Shell Houston Open, which runs April 3-6, Humana Walkit Powered By Charity Miles will be on-site at these 2014 PGA TOUR events:

  • Zurich Classic – New Orleans, April 24-27
  • THE PLAYERS Championship – Jacksonville, Fla., May 8-11
  • HP Byron Nelson Championship – Dallas, May 15-18
  • Crowne Plaza Invitational – Fort Worth, Texas, May 22-25
  • Bridgestone Invitational – Akron, Ohio, July 31-Aug. 3
  • TOUR Championship – Atlanta, Sept. 11-14

For more information, visit or stop by the Humana Walkit tent at participating tournaments where you will find a Charity Miles download station, free biometric screenings and the HumanaVitality HealthyFood Kiosk.

Healthiest event in America: Humana Challenge takes (252 million) steps toward new goal

The focus of the Humana Challenge has always been to motivate and inspire people to become healthier and to live life more fully, but it took a giant step forward in 2014 by setting a new goal of becoming the “Healthiest Event in America.”

The week of wellness activities built around the annual PGA TOUR golf tournament in the Coachella Valley, Calif., shows that it is never too late and never too early to begin the journey to a healthy, happy life. People of all ages, with diverse interests and backgrounds, join the fun, taking steps together to improve their own lives and the lives of those around them.

Humana’s new partnership with Charity Miles, a free app that tracks mileage while raising money for charity, is a perfect example of the deepening commitment to helping people achieve lifelong health and well-being. For 10 days, before and during the tournament, Humana donated 25 cents to national charities for every mile app users walked, ran or biked. More than 18,000 people from across the country used the app, logging 252 million steps and more than 126,000 miles. Those impressive efforts led to a $31,500 donation by Humana to national charities and an additional $50,000 donation to support the Desert Classic Charities of Coachella Valley.

Watch the video above to see highlights of the week’s events or read the following articles for more detail, photos and videos about specific events held during the Humana Challenge, the “Healthiest Event in America.”

Humana Challenge Military Appreciation Day honors nation’s heroes

Humana Challenge (DAY 9)

Veterans, members of the Armed Forces and their families were honored during Military Appreciation Day on Saturday, Jan. 18, at the Humana Challenge in La Quinta, Calif.

“The Humana Challenge, formerly the Bob Hope Classic, has a wonderful history of honoring our nation’s true heroes,” said Tim McClain, Humana President of Government Business. “Given Bob Hope’s legacy and devotion to entertaining military troops, it is fitting to dedicate a day to honoring military personnel and their families. We are proud to grow this tradition by donating a 100 percent mortgage-free home to a local veteran injured during combat, in conjunction with Military Warriors Support Foundation, for the second year in a row.”

Staff Sgt. Robert Flores, 40, of Anaheim, Calif., who was presented with the keys to the mortgage-free home, was joined at the ceremony by more than 50 Marines from Twentynine Palms Marine Corps Air Ground Combat Center, as well as many other servicemen and women and their families.

The event, created to honor all members of the Armed Forces and their families for the sacrifices they have made, featured a color guard and a C-47 military aircraft flyover during a post-play ceremony on the 18th green of the Palmer Private Course at PGA West. All active duty military, reserve, veterans and military retirees, along with their dependents, received free admission to the Humana Challenge.

Humana has a long history of supporting the Armed Forces and their families and is a recipient of the 2013 Secretary of Defense Employer Support Freedom Award. It also offers various services and resources to current military members, veterans, and their families through Humana Government Business.

Get fit, make a difference with Humana and Charity Miles

The focus of the Humana Challenge, which is in its third successful year, has been to inspire and motivate people to improve their own health and to continue the tradition of philanthropy of the former Bob Hope Classic.

A new partnership with Charity Miles, announced at an event at PGA West in La Quinta, Calif., earlier this week, perfectly meshes both of those priorities by rewarding healthy behavior with donations to charities.

Anyone, anywhere can participate through the end of the tournament on Sunday, Jan. 19. Simply download the free app, then walk, run or bike and create positive change for yourself and for others. Participants earn 25 cents for each mile logged, and Humana will match participant donations up to $50,000 to benefit Desert Classic Charities.

So far, people around the world have logged 80,000 miles with the Charity Miles app.

“Even if you’re not at the #HumanaChallenge this week, you can improve your health while helping those in need with the @CharityMiles App,” tweeted golf legend and Humana Well-Being Ambassador @GaryPlayer earlier this week.


As Humana Challenge play begins, partners discuss tournament success

LPGA Tour Golf

The 2014 Humana Challenge officially got underway at PGA West in La Quinta, Calif., today after golf legend and Humana Well-Being Ambassador Gary Player hit the ceremonial first tee shot in front of an enthusiastic group of on-lookers, including President Bill Clinton, PGA TOUR Commissioner Tim Finchem, Humana CEO Bruce Broussard and Humana Challenge Executive Director and CEO Bob Marra. (Watch the video.)

President Clinton, Finchem and Broussard also spoke in the Humana Challenge media center about the success and impact of the tournament, which is in its third year since Humana began its title sponsorship.

“When Humana and the Clinton Foundation came together with (the PGA TOUR) to forward this tournament in a direction that makes for a great golf competition and to focus on our players as role models … I’m not so sure we knew that we would be making this much progress by year three,” Finchem said. “It has been a terrific partnership.”

President Clinton said the Humana Challenge – which has set a goal to become the “Healthiest Event In America” – will serve as a model for other events.

“This initiative would not have started were it not for the PGA TOUR, the tournament and Humana sponsoring it,” President Clinton said. “And as someone who deals with this kind of work across the world on a regular basis, I can tell you that I think it is a very significant development for the United States, and it is something that other communities will be forced to model if we really want to deal with the fundamental health challenges we have.”

Humana Challenge: ‘Healthiest event in America’

Humana Challenge (Day 6)

Humana today announced new activities designed to build on the success of the foundational health and well-being message of the Humana Challenge, making it the “Healthiest Event in America.”

“We want to continue to motivate and inspire people to live life fully and build on the momentum” from the last two years,” Jody Bilney, Humana’s Chief Consumer Officer, said during an event held in the Bob Hope Square at PGA West in La Quinta, Calif. “We’re taking it to a new level.” (Watch video.)

One example of the deepening commitment to helping people become healthier and having fun doing it is Humana’s new partnership with Charity Miles, a free app that works double-time by tracking mileage and raising money for charity.

The app, which is available for both iPhone and Android, is easy to use. After downloading, users create a brief profile before choosing one of three activities: bike, walk or run. Once the activity is selected, the user can choose from a list of 24 charities which they want their workout to benefit. Humana will donate 25 cents to the national charity chosen for every mile app users walk, run or bike through Jan. 19 when the tournament ends. Humana will also provide an additional matching donation of up to $50,000 to support the Desert Classic Charities of Coachella Valley.

In conjunction with Humana’s partners at the Clinton Foundation, the PGA TOUR and Desert Classic Charities, the tournament focuses on health and well-being events such as:

  • Fit, Fun and Forever Week, a new addition that was held Jan. 6-10 at the La Quinta (Calif.) Senior Center, included activities to help get older adults active and on-track toward better health.
  •  A “Weekend of Well-Being,” with activities including the Humana Well-Being Walk, Humana Healthy Fun Fair and Humana Day at the Certified Farmers’ Market was held the weekend before the tournament.
  • Continuation of the Humana Walkit Pro program, which offers more information about how PGA TOUR pros are getting healthy through their sport. Humana, in partnership with IDS, a division of SMT and the PGA TOUR’s ShotLink Scoring System, is tracking the number of steps taken and calories burned by every player on the course in real-time, each day of the Humana Challenge. Player information will be displayed on the leader board in various locations on the course and on the tournament broadcast.
  • The HumanaVitality® Tour, located in the center of Bob Hope Square, is bringing back an in-person wellness experience to spectators. The Tour will include many aspects of the HumanaVitality experience, including a Vitality HealthyFood™ kiosk to encourage participants to find and cook healthier recipes.

The Humana Challenge will also feature four theme days:

  • Thursday, Jan. 16: Nova Nordisk Seniors’ Day
  • Friday, Jan. 17: Women’s Day sponsored by Astellas
  • Saturday, Jan. 18: Humana Military Appreciation Day
  • Sunday, Jan. 19: Barbara Sinatra Children’s Center Kid’s Day

Pro golfers Gary Player, Bo Van Pelt and Nancy Scranton, who joined Bilney at Wednesday’s event at PGA West, applauded efforts to use the Humana Challenge to showcase the importance of making healthier choices and encouraged everyone to make the small changes that can make a big difference. (Watch video.)

“The most cherished thing you have in your life is health,” said Player, a Humana well-being ambassador. “Stop the talk and start the walk.” (Watch the video.)

Related links:

Clinton Foundation Day of Action: Healthier people, healthier community

Humana Challenge (Day 4)

Las Palmas Street, the oldest residential area of Coachella, Calif., had fallen into disrepair and needed to be cleaned up and restored to a healthier environment in which to live.

Many of the residents lacked the resources to undertake the monumental task alone. That’s one reason it was chosen for the Clinton Foundation Day of Action that was held Monday as part of the weeklong health and wellness activities leading up to the Humana Challenge.

Chelsea Clinton, Vice Chair of the Clinton Foundation, addressed more than 100 volunteers before the Day of Action began. After thanking the volunteers for their service and Coachella Mayor Eduardo Garcia for setting a good example, Clinton said she hoped the event would encourage more people to get healthy and get engaged in service.

“Let’s get to work,” she said at the conclusion of her welcome. And they did.

Volunteers immediately descended upon Las Palmas Street, planting flowers, repairing fences, trimming trees, and disposing of trash. One home was chosen for a complete makeover because it was dilapidated and the owner, Maria Celaya, didn’t have the resources to fix it.

“As a community, we said we had to figure out a way to help her,” said Garcia. “She’s lived a humble life and has spent 40 years in the house. We brainstormed and talked to the Clinton Foundation about making it the focus of this Day of Action.”

“Our environment has an impact on our health and wellness, and we want everyone to have the opportunity to live a healthy life,” Garcia said. “Health and wellness is important and it starts at home. This home will be a healthy home to live in.”

The corps of volunteers included a group of local students who had written essays about why service is important to them and why it is important to invest in their communities. It also included 24 participants in The First Tee program who won a trip to the Humana Challenge for being role models in their own communities. They are participating in the inaugural First Tee Healthy Habits Summit this week.

“It meant a lot to me to be able to do this because I was able to help someone who really needed it,” said Vitthal Parker, 18, of Atlanta. “The homeowner was really grateful.” Parker, a First Tee program member who participated in the Day of Action, also volunteers at a nursing home and elementary school in his own community.

“It was good to come together as a group and as friends to do all we can to make the community better and help people who need all the help they can get,” said Alexandra Batista, 15, of Fort Worth, Texas, another First Tee program participant who worked alongside Parker.

“Healthier community, healthier people. This means the world to us,” said Garcia, who read a proclamation making January 13 Chelsea Clinton Day in the City of Coachella.

Humana Day at the Certified Farmers’ Market inspires better health

Humana Challenge (DAY 3)

The Humana Challenge’s week of wellness kicked off Saturday with events that focused on the benefits of becoming more active. The focus on Sunday turned to another element of healthy living – eating right.

Humana Day at the Certified Farmers’ Market in the Square of “Old Town” La Quinta, Calif., inspires healthier eating with colorful displays of fresh, organic food grown locally in the Coachella Valley and cooking demonstrations that show how incredibly delicious a healthy diet can be.

In the video below, La Quinta chef Michael Vaughn, shares ideas for making it easy to make your own healthy change and getting the maximum flavor and benefits from fresh produce.

This week’s activities will continue to demonstrate the importance of blending fitness and better nutrition to live life fully. Check every day this week for coverage of Humana’s efforts to make the Humana Challenge the “Healthiest Event in America.”

Humana Challenge kicks off week of wellness with Well-Being Walk, Healthy Fun Fair

Humana Challenge (DAY 2)

A week of wellness at the Humana Challenge began early Saturday morning as more than 300 people met at the La Quinta (Calif.) Community Park for a five-mile Well-Being Walk. Many of them stayed at the park for the Humana Healthy Fun Fair, which featured music, games, biometric screenings, HumanaVitality Healthy Food kiosk and fitness activities such as tae kwon do and rock wall climbing.

All activities were designed to motivate people of all ages take a more active role in their health and have fun doing it.

Kim Koslo, who took part in the walk and the fun fair with her daughter and three grandchildren, said all three generations look forward to the Humana Challenge because of events like those held this weekend, which emphasize healthy activities that all ages can enjoy together.

“We love it,” said Koslo. “Everyone is smiling during the walk. It is something that is good for your health and makes you feel that you are part of a community.”

“We all come out together because we want to set a good example and provide a model for the kids,” said Koslo, who was pushing Ava, her 2-year-old daughter in a stroller. “Next year, Ava will be walking with her grandma!”

Check every day this week for coverage of Humana’s efforts to make the Humana Challenge the “Healthiest Event in America.”

Golf legend Gary Player promotes healthier habits because ‘change is the price of survival’

Legendary golfer Gary Player urged Humana associates in Louisville this week to adopt healthier lifestyles.

Legendary golfer Gary Player urged Humana associates in Louisville this week to adopt healthier lifestyles.(Photo by Lisa Huber)

Gary Player may be one of the greatest golfers of all time, but in a visit to Humana headquarters in Louisville this week, his message wasn’t about backswings or tee times.

Instead, the man known as Mr. Fitness talked about bacon and ice cream, how he once loved them and how he gave them up. “You have to make a sacrifice somewhere for the sake of your health,” he said. “No one is going to do it for you.”

In partnership with Humana, Player has become a “well-being ambassador” for the company. He gives frequent talks on health and fitness and will be spreading his message during the Humana Challenge golf tournament in January. Now retired, Player has won 165 golf tournaments worldwide, including nine major championships and is one of only five pro golfers to win each of the sport’s four major tournaments: the Masters, the U.S. Open, the British Open and the PGA Championship.

When he visited Louisville, Player discussed the importance of a healthy lifestyle with Humana associates. “Do not let yourself become obese,” he said. “Obesity is the number one problem facing the U.S. If you’re overweight now, you don’t have to feel bad about it, you just have to change. Change is the price of survival. You owe it to your country and, if you’re a parent, you owe it to your children. Set an example for them.”

Humana associate Chris Williams brought her husband and two sons to meet Player because of the example he sets. “He’s someone to look up because he’s not just a great golfer, but a great role model,” said Williams. “We all golf in our family, and I had to bring the kids because he shows us that getting older doesn’t mean you have to get frail and give up.”

Player, who turns 78 on November 1, has honed a physique that would be the envy of a man decades younger. The editors of ESPN The Magazine invited him to pose in their recent Body issue. An accompanying video on ESPN’s website describes him as “a pioneer of exercise, diet and conditioning in the sport of golf.” The South Africa native was initially reluctant about the shoot, but said, “It’s been one of the best things I’ve ever done. I’ve heard from so many people who’ve told me, ‘If you can look like that at nearly 80, maybe I can change, too.’”

Humana associate Drew Arnold came to meet Player because his message “Completely hit home for me.” Arnold was once a 300-pound college football center, but lost more than a third of that weight and keeps it off in part by running four times a week at lunch. “It’s a great message and he’s a great spokesman.”

Player urged associates to internalize Humana’s message about the importance of making healthy choices every day, a message he punctuated with golf jokes, a set of karate kicks and a slap to his own muscled midsection. When he finished, associates offered enthusiastic applause.

“Thank you. I appreciate that,” he said with a smile. “But do it.”

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