Humana Challenge winner, Mark Wilson, receives the Bob Hope Memorial Trophy from the Desert Classic Charities board president John Foster, Mike McCallister, CEO of Humana and Tim Finchem on Sunday, January 22, 2012 in La Quinta, Calif. (Rodrigo Pena/AP Images for Humana)

The Humana Challenge wrapped up Sunday when Humana Chairman and CEO Mike McCallister presented the Bob Hope Memorial Trophy to Mark Wilson, who won the event by completing the course 24 strokes under par.

The PGA TOUR featured lifelong well-being as its theme, challenging everyone to improve their health by making positive behavioral changes that lead to happier, healthier lives. In keeping with that theme, the week of activities included events such as the national health and well-being conference, “Health Matters: Activating Wellness in Every Generation,” which was hosted by the William J. Clinton Foundation; building a multigenerational playground in partnership with KaBOOM!; launching a Well-Being Tour; hosting a farmer’s market that highlighted healthful diets; and a Healthy Fun Fair and a Well-Being Walk.

(more…)

Humana launched a national Well-being Tour from the Humana Challenge on Wednesday, creating a dynamic way to demonstrate Humana’s commitment to help people achieve lifelong well-being and live life fully. Raja Rajamannar, Humana Senior Vice President and Chief Innovation and Marketing Officer, introduced the tour, which features an 18-wheel tractor trailer mobile display with opportunities for visitors to participate in a variety of well-being activities, including stationary bikes, biometric screening stations, registration for Humana’s WalkIt program, and the new Xbox Kinect game sponsored by Humana, “Your Shape Fitness Evolved 2012.”

Following the Humana Challenge, the mobile display will visit communities across the country for eight months. Tour stops will include PGA TOUR events, Humana Guidance Centers, KaBOOM! multi-generational playground construction sites and other health-focused venues.

“This [Well-Being Tour] is going to go across the country…We’re trying to spread the message far and wide, and this is just the beginning!” said Rajamannar. “We are giving away 12,000 pedometers at this PGA TOUR event today. The whole idea is to get people to start moving and counting their steps.”